Party like it’s 1999?
Online video is where search was in 1999: a major part of the digital media ecosystem is desperately looking for a business model and a leading ad format. We know what happened in search, while the early leaders ditched search-as-a-business for portaldom, Google stayed the course and built a $200 billion company.
Search captures intent, video captures interest. Intent offers advertisers a short-term benefit, interest a more long-term value. Perhaps that is why it is taking longer for online video revenues are materialize in a major way.
Yet, over the past year, online video consumption has soared threefold and it appears that this might be the year that the medium grows up and sees its revenues take off too (fingers crossed). This explains why in boardrooms large and small, everyone is trying to crystallize their online video strategy.
Read more
Saturday, January 30, 2010
Monday, January 25, 2010
Video Search Engine Optimization…An Introduction
This is the first installment of a series of video search engine optimization posts.
Internet marketers know the importance of internet advertising. Getting your business’s website to rank at the top of the page by using relevant keywords and driving conversions within your content is your ultimate goal.
Video search engine optimization, or VSEO, is just like SEO on steroids.
Increase traffic to your hospital's Website with video search engine optimization (VSEO).
Even though a lot of people are talking about, not many really know how it works. And with works I mean how to get first page rankings in Google and other search engines.
We know first page rankings are sometimes hard to get and traditional SEO can take up to 4-6 months to give you results if you even get them.
smartVSEO is different because we guarantee first page rankings and most of the times we get those first page rankings in within the first 48 hours of posting the video.
Online video is the fastest growing media of all history and to get good placement of a video can be crucial to get a higher return of your investment. smartVSEO can help you to develop the right strategy for your business.
Internet marketers know the importance of internet advertising. Getting your business’s website to rank at the top of the page by using relevant keywords and driving conversions within your content is your ultimate goal.
Video search engine optimization, or VSEO, is just like SEO on steroids.
Increase traffic to your hospital's Website with video search engine optimization (VSEO).
Even though a lot of people are talking about, not many really know how it works. And with works I mean how to get first page rankings in Google and other search engines.
We know first page rankings are sometimes hard to get and traditional SEO can take up to 4-6 months to give you results if you even get them.
smartVSEO is different because we guarantee first page rankings and most of the times we get those first page rankings in within the first 48 hours of posting the video.
Online video is the fastest growing media of all history and to get good placement of a video can be crucial to get a higher return of your investment. smartVSEO can help you to develop the right strategy for your business.
Wednesday, January 20, 2010
Connected TV - Watching the internet on TV
Retrevo reported:
Everywhere we looked at CES 2010 we ran into TVs featuring Internet connectivity. A TV connected to your broadband service through WiFi or an Ethernet connector can offer everything from streaming services like Netflix, Vudu and even YouTube videos to Skype conference calling. Even though you'll be able to get Internet connectivity to your TV through set top boxes and Blu-ray players we suggest you look for a WiFi-equipped HDTV set for your next TV set.
Everywhere we looked at CES 2010 we ran into TVs featuring Internet connectivity. A TV connected to your broadband service through WiFi or an Ethernet connector can offer everything from streaming services like Netflix, Vudu and even YouTube videos to Skype conference calling. Even though you'll be able to get Internet connectivity to your TV through set top boxes and Blu-ray players we suggest you look for a WiFi-equipped HDTV set for your next TV set.
How Google Ranks Tweets
Last month, Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible.
Twitter
The main element of Google's real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com. Google's Amit Singhal, who led the development of Google's real-time search, recently revealed how Google ranks tweets in the real-time results.
There's some kind of PageRank just for tweets
Google's PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.
Tweets are not about links but about followers. On Twitter.com, people "follow" the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.
"It is more than a popularity contest", said Google's Amit Singhal. "One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation.
As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well."
There are additional filters and algorithms
The follower reputation rank is only one of Google's methods to rank tweets:
1. Hashtags
Twitter users often use "hashtags" in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake.
If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag's topic word elsewhere on the site.
2. Spam
While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google's spam filters.
Amit Singhal didn't go into the details but he said that Google modeled the hashtagging behavior in ways that tend to reduce the exposure of low-quality tweets.
3. The signal in the noise
There can be thousands of tweets that contain a very popular word such as "Obama". To find the relevant tweets, Google looks for "signals in the noise". Such a signal can be an increasing number of tweets that mention other words near mentions of "Obama", for example "Cambridge police". The tweets with the signals will be chosen for the real-time results.
The problem with Google's real-time results is that they don't last. The time and efforts that you have to invest in getting listed in Google's real-time results is better spent on optimization for Google's regular results.
If your website is listed in Google's regular results, it will usually stay there for a long time. Real-time results last only a few minutes (often less). To get in Google's regular top 10 results analyze your website with IBP's Top 10 Optimizer.
The main element of Google's real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com. Google's Amit Singhal, who led the development of Google's real-time search, recently revealed how Google ranks tweets in the real-time results.
There's some kind of PageRank just for tweets
Google's PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website.
Tweets are not about links but about followers. On Twitter.com, people "follow" the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.
"It is more than a popularity contest", said Google's Amit Singhal. "One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation.
As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well."
There are additional filters and algorithms
The follower reputation rank is only one of Google's methods to rank tweets:
1. Hashtags
Twitter users often use "hashtags" in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake.
If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag's topic word elsewhere on the site.
2. Spam
While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google's spam filters.
Amit Singhal didn't go into the details but he said that Google modeled the hashtagging behavior in ways that tend to reduce the exposure of low-quality tweets.
3. The signal in the noise
There can be thousands of tweets that contain a very popular word such as "Obama". To find the relevant tweets, Google looks for "signals in the noise". Such a signal can be an increasing number of tweets that mention other words near mentions of "Obama", for example "Cambridge police". The tweets with the signals will be chosen for the real-time results.
The problem with Google's real-time results is that they don't last. The time and efforts that you have to invest in getting listed in Google's real-time results is better spent on optimization for Google's regular results.
If your website is listed in Google's regular results, it will usually stay there for a long time. Real-time results last only a few minutes (often less). To get in Google's regular top 10 results analyze your website with IBP's Top 10 Optimizer.
Subscribe to:
Posts (Atom)
Posts
